Basic Function Serves as a proactive member of the Retail branch team by being the initial sales and service contact for new and existing clients. Provides friendly, professional services to Bank clients by conducting appropriate transactions and relevant trouble shooting. Effectively manages existing client books of business to support the retention and growth of profitable client relationships. Develops new and existing client relationships by educating prospects and clients about the features and benefits of the Bank’s consumer and business products; understands the respective needs of clients and prospects. Essential